Touted as the biggest-ever domain name purchase, Fund.com is reported to have been purchased for $9,999,950 cash. Fund.com's new owner, Fund.com Inc., trades with the ticker FNDM.OB. Fidelity owns Funds.com.

SEC filings show That Fund.com Inc. (formerly Meade Technologies Inc) is a New York-based company that intends to operate an internet-based investment fund marketplace and online community at Fund.com. The site will cover various funds, including mutual funds, hedge funds, money market funds, exchange traded funds, closed-end funds, commodity funds and other types of pooled investment vehicles.

Sound familiar? Glad I have a 7-year head start on them. Looking through the filings and how they intend to make money, it will be interesting to see how much weight they place on editorial integrity.